Local Marketing of a National Texting-Based Smoking Cessation Program: Is It Cost Effective?

Tailored texting interventions for smoking cessation are increasingly popular given the ubiquitousness of smart phones. Because high development costs and limited expertise may pose substantial barriers to designing and implementing these programs at the local level, utilization of existing programs...

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Bibliographic Details
Main Authors: Henry Shelton Brown (Author), Ujas Patel (Author), Sarah Seidel (Author), Ashley LeMaistre (Author), Kim Wilson (Author)
Format: Book
Published: Frontiers Media S.A., 2020-05-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available