The Globalization of Martial Arts: The Change of Rules for New Markets

<p>The rapid growth of the martial arts industry warrants a deeper understanding of the globalization process of martial arts. There is very little known about martial arts as a global consumer product and its diffusion process to date. In this article, the authors discuss the global expansion...

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Bibliographic Details
Main Authors: Yong Jae Ko (Author), Jin Bang Yang (Author)
Format: Book
Published: Universidad de León, 2012-07-01T00:00:00Z.
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3rd Floor Main Library

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