The Globalization of Martial Arts: The Change of Rules for New Markets
<p>The rapid growth of the martial arts industry warrants a deeper understanding of the globalization process of martial arts. There is very little known about martial arts as a global consumer product and its diffusion process to date. In this article, the authors discuss the global expansion...
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| Format: | Book |
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Universidad de León,
2012-07-01T00:00:00Z.
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