The Impact of Reviewers' Creditworthiness on Consumers' Purchase Intention in Edge Path: Implications for the Coronavirus Disease 2019 Pandemic

Reviewers' creditworthiness is an important edge clue in the elaboration likelihood model (ELM). This paper takes the online travel booked by consumers as an example and uses the questionnaire data of 417 outbound passengers from Guangzhou Baiyun International Airport. The paper examines the in...

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Bibliographic Details
Main Authors: Chen Limei (Author), Liu Wei (Author)
Format: Book
Published: Frontiers Media S.A., 2020-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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