The impact of social media on managing the image of the Polish national football team

Presented paper contains looks which mainly attempt to analyse the promotion in sport by social media and brand image management on the example of "Connected by football" channel.

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Bibliographic Details
Main Authors: Joanna Bańbuła (Author), Zuzanna Kasperek (Author)
Format: Book
Published: Sciendo, 2020-09-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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