ATTITUDES OF SERBIAN CONSUMERS TOWARD ADVERTISING THROUGH SPORT WITH REGARD TO THE FREQUENCY OF THEIR PARTICIPATION IN SPORTS ACTIVITIES

• Main Authors: Stevo Popović (Author), Radenko Matić (Author), Rajko Milašinović (Author), Damjan Jakšić (Author), Duško Bjelica (Author)
• Format: Book
• Published: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2015-05-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Advertising is an attractive promotional tool for marketers who can use it to strengthen communication with consumers and persuade them to purchasing certain product or service (Bjelica et al., 2014; Muratović et al., 2014). Hence, there is nececity to analyse their general attitudes among various...