Identifying Electronic Nicotine Delivery System Brands and Flavors on Instagram: Natural Language Processing Analysis

BackgroundElectronic nicotine delivery system (ENDS) brands, such as JUUL, used social media as a key component of their marketing strategy, which led to massive sales growth from 2015 to 2018. During this time, ENDS use rapidly increased among youths and young adults, with flavored products being p...

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Main Authors: Rob Chew (Author), Michael Wenger (Author), Jamie Guillory (Author), James Nonnemaker (Author), Annice Kim (Author)
Format: Book
Published: JMIR Publications, 2022-01-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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