Tobacco industry messaging around harm: Narrative framing in PMI and BAT press releases and annual reports 2011 to 2021
Influencing public perception is a key way in which all transnational corporations (TNCs) maintain market dominance and political power. Transnational tobacco companies (TTCs) have a long history of leveraging narratives to serve commercial ambitions. The global reach of these companies' narrat...
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Format: | Book |
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Frontiers Media S.A.,
2022-10-01T00:00:00Z.
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A1234.567 |
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Copy 1 | Available |