Tobacco industry messaging around harm: Narrative framing in PMI and BAT press releases and annual reports 2011 to 2021

Influencing public perception is a key way in which all transnational corporations (TNCs) maintain market dominance and political power. Transnational tobacco companies (TTCs) have a long history of leveraging narratives to serve commercial ambitions. The global reach of these companies' narrat...

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Bibliographic Details
Main Authors: Iona Fitzpatrick (Author), Sarah Dance (Author), Karin Silver (Author), Marzia Violini (Author), Thomas R. Hird (Author)
Format: Book
Published: Frontiers Media S.A., 2022-10-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available