Attitudes of Consumers from the Sarajevo Canton in Bosnia and Herzegovina toward Advertising through Sport among the Question how Often they Participate in Sports Activities

• Main Authors: Jovan Gardasevic (Author), Izet Bajramovic (Author), Bojan Masanovic (Author)
• Format: Book
• Published: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy, 2018-04-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Advertising is an attractive promotional tool for marketers who can use it to strengthen communication with consumers and persuade them to purchasing certain product or service. Hence, there is necessity to analyse their general attitudes among various questions, while this research was aimed at gai...