The role of emotions on consumers' satisfaction within the fitness context

• Hoofdauteurs: Vera Pedragosa (Auteur), Rui Biscaia (Auteur), Abel Correia (Auteur)
• Formaat: Boek
• Gepubliceerd in: Universidade Estadual Paulista (UNESP), 2015-06-01T00:00:00Z.
• Onderwerpen: article
• Online toegang: Connect to this object online.

Previous studies have suggested that consumption-related emotions are important to understand post-purchase reactions. This study examines the relationship between fitness consumers' emotions and overall satisfaction. After an initial step of free-thought listing and content validity, followed...