The role of emotions on consumers' satisfaction within the fitness context
Previous studies have suggested that consumption-related emotions are important to understand post-purchase reactions. This study examines the relationship between fitness consumers' emotions and overall satisfaction. After an initial step of free-thought listing and content validity, followed...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
Universidade Estadual Paulista (UNESP),
2015-06-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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