Attitudes of Consumers from Educons University toward Advertising through Sport among the Frequency of Watching Sports Events

• Egile Nagusiak: Dusan Stupar (Egilea), Jovan Gardasevic (Egilea), Bojan Masanovic (Egilea)
• Formatua: Liburua
• Argitaratua: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy, 2018-07-01T00:00:00Z.
• Gaiak: article
• Sarrera elektronikoa: Connect to this object online.

This investigation was aimed at gaining relevant knowledge about the attitudes of Educons University consumers toward advertising through sport among. The sample included 200 students from Faculty of sport and tourism in Novi Sad, divided into six subsample groups: consumers, who do not watch sports...