How did the use of the social marketing approach in Egyptian communities succeed in improving breastfeeding practices and infants' growth?

• Main Authors: Ammal M. Metwally (Author), Walaa A. Basha (Author), Ghada A. Elshaarawy (Author), Sara F. Sallam (Author), Inas R. El-Alameey (Author), Amira S. El Rifay (Author), Walaa Yousef (Author), Amira A. Goda (Author), Galal A. Elashry (Author), Doaa E. Ahmed (Author), Nayera E. Hassan (Author), Sahar A. El-Masry (Author), Nihad A. Ibrahim (Author), Soha M. Abd El Dayem (Author), Wafaa A. Kandeel (Author), Ebtissam M. Salah El-Din (Author), Rokia Abd Elshafy S. El Banna (Author), Iman H. Kamel (Author), Enas M. Abdelhamid (Author), Mohamed Abdelrahman (Author), Walaa S. Mahmoud (Author)
• Format: Book
• Published: BMC, 2024-05-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Introduction Improving breastfeeding practices does not always link to interventions relying only on improving nutrition awareness and education but needs cultural and behavioral insights . Aim This study aimed to evaluate the changes in core breastfeeding indicators as a result of the use...