Shaping the Digital Fashion Industry with Generation Z's Buying Behavior

• Hoofdauteurs: Prayataneswara Dwiputri Susanto (Auteur), Christian Haposan Pangaribuan (Auteur)
• Formaat: Boek
• Gepubliceerd in: Department of Management, Faculty of Economics, Universitas Negeri Malang, 2023-11-01T00:00:00Z.
• Onderwerpen: article
• Online toegang: Connect to this object online.

Abstract: Marketing forms have evolved over time, and as the world transitions into a new generation of audiences and consumption behaviors, marketing has gone from the traditional to the more essential digital form, with the use of social media technology such as Instagram and Facebook. The main ob...