Shaping the Digital Fashion Industry with Generation Z's Buying Behavior

Abstract: Marketing forms have evolved over time, and as the world transitions into a new generation of audiences and consumption behaviors, marketing has gone from the traditional to the more essential digital form, with the use of social media technology such as Instagram and Facebook. The main ob...

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Bibliographic Details
Main Authors: Prayataneswara Dwiputri Susanto (Author), Christian Haposan Pangaribuan (Author)
Format: Book
Published: Department of Management, Faculty of Economics, Universitas Negeri Malang, 2023-11-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
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