Management and marketing for the service of physical

Marketing can be defined as a philosophy of action that guides activity throughout the organization and is based on it must meet needs and desires of the consumer, which in turn, constitutes its raison d'etre, and all decisions of the entity be taken thinking about the consumer. The scope of ph...

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Bibliographic Details
Main Author: Benito Rodríguez-Marrero (Author)
Format: Book
Published: Universidad de Pinar del Río "Hermanos Saíz Montes de Oca", 2013-08-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available