Using Esports Efficiently to Enhance and Extend Brand Perceptions - A Literature Review
While discussion and media coverage of esports (i.e., organized competitive video gaming) has dramatically increased since 2016, the use of esports by established consumer brands has not been emphasized in the sport marketing and sponsorship literature. Though appearing in limited sport management r...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
Sciendo,
2020-06-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |