THE DYNAMICS OF THE PSYCHOLOGICAL PROCESS OF INFORMATION PROCESSING IN SPORT MARKETING
Specialist task in marketing communications is different in the case of promotion of products/services that require a high level of consumer involvement in the decision-making process of buying if that consumer involvement is low. In the first case, the emphasis should fall on delivering the most ap...
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| Format: | Book |
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ALTIUS ACADEMY Foundation - Faculty of Physical Education and Sports,
2014-03-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |