THE DYNAMICS OF THE PSYCHOLOGICAL PROCESS OF INFORMATION PROCESSING IN SPORT MARKETING
Specialist task in marketing communications is different in the case of promotion of products/services that require a high level of consumer involvement in the decision-making process of buying if that consumer involvement is low. In the first case, the emphasis should fall on delivering the most ap...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
ALTIUS ACADEMY Foundation - Faculty of Physical Education and Sports,
2014-03-01T00:00:00Z.
|
| Subjects: | |
| Online Access: | Connect to this object online. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|