The Influence of Perceived Value And Team Identification on Purchase Intention Licensed Merchandise Persib Club
This study aimed to determine the effect of perceived value and team identification on the purchase intention of licensed merchandise for the PERSIB Bandung football club. The measurement model used in this study is a data analysis method using Smart PLS 3.0 software. Partial Least Square (PLS) is a...
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| Format: | Livre |
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Fakultas Tarbiyah Institut Agama Islam Sunan Giri Ponorogo,
2023-08-01T00:00:00Z.
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