Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns
BackgroundMass media campaigns for public health are increasingly using digital media platforms, such as web-based advertising and social media; however, there is a lack of evidence on how to best use these digital platforms for public health campaigns. To generate this evidence, appropriate campaig...
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| Main Authors: | , , , , |
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| Format: | Book |
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JMIR Publications,
2020-08-01T00:00:00Z.
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |