Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns

• Asıl Yazarlar: Chan, Lilian (Yazar), O'Hara, Blythe (Yazar), Phongsavan, Philayrath (Yazar), Bauman, Adrian (Yazar), Freeman, Becky (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: JMIR Publications, 2020-08-01T00:00:00Z.
• Konular: article
• Online Erişim: Connect to this object online.

BackgroundMass media campaigns for public health are increasingly using digital media platforms, such as web-based advertising and social media; however, there is a lack of evidence on how to best use these digital platforms for public health campaigns. To generate this evidence, appropriate campaig...