Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns

• Main Authors: Chan, Lilian (Author), O'Hara, Blythe (Author), Phongsavan, Philayrath (Author), Bauman, Adrian (Author), Freeman, Becky (Author)
• Format: Book
• Published: JMIR Publications, 2020-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundMass media campaigns for public health are increasingly using digital media platforms, such as web-based advertising and social media; however, there is a lack of evidence on how to best use these digital platforms for public health campaigns. To generate this evidence, appropriate campaig...