A content analysis of Canadian influencer crisis messages on Instagram and the public's response during COVID-19

• Main Authors: Melissa MacKay (Author), Caitlin Ford (Author), Taylor Colangeli (Author), Daniel Gillis (Author), Jennifer E. McWhirter (Author), Andrew Papadopoulos (Author)
• 格式: 圖書
• 出版: BMC, 2022-04-01T00:00:00Z.
• 主題: article
• 在線閱讀: Connect to this object online.

Abstract Successful mitigation of emerging infectious disease requires that the public adopt recommended behaviours, which is directly influenced by effective crisis communication. Social media has become an important communication channel during COVID-19 where official actors, influencers, and the...