Social determinants of cell-phone market with customer value expectation approach
Background: The aim of this study was to provide a model of social determinants of cell-phone marketing with customer expected value approach. Methods: A mixed-method was used to identify the social components and indicators of the cell-phone marketing. The study population included marketing expert...
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| Format: | Livre |
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Shahid Beheshti University of Medical Sciences,
2021-10-01T00:00:00Z.
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