Game of Eyeballs: What Should Be Above and Below the Fold of an E-Commerce Website: A Biometric Study

With the advent of Web 2.0, there has been a comprehensive paradigm shift in the way people communicate and interact on the web. While the time before the Y2K focused on unilateral communication from the website owners to the viewers; the modern era has brought with it a whole new dimension of how o...

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Bibliographic Details
Main Authors: Humza Mahfooz (Author), Shahrukh Nadeem (Author)
Format: Book
Published: Institute of Business Management, 2019-12-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available