Game of Eyeballs: What Should Be Above and Below the Fold of an E-Commerce Website: A Biometric Study

• Hoofdauteurs: Humza Mahfooz (Auteur), Shahrukh Nadeem (Auteur)
• Formaat: Boek
• Gepubliceerd in: Institute of Business Management, 2019-12-01T00:00:00Z.
• Onderwerpen: article
• Online toegang: Connect to this object online.

With the advent of Web 2.0, there has been a comprehensive paradigm shift in the way people communicate and interact on the web. While the time before the Y2K focused on unilateral communication from the website owners to the viewers; the modern era has brought with it a whole new dimension of how o...