Factors influencing the continuance intention of the women's health WeChat public account: an integrated model of UTAUT2 and HBM

• 主要な著者: Hewei Min (著者), Jiaheng Li (著者), Menglei Di (著者), Shuhong Huang (著者), Xinying Sun (著者), Tao Li (著者), Yibo Wu (著者)
• フォーマット: 図書
• 出版事項: Frontiers Media S.A., 2024-06-01T00:00:00Z.
• 主題: article
• オンライン･アクセス: Connect to this object online.

BackgroundWomen's health WeChat public accounts play a crucial role in enhancing health literacy and fostering the development of healthy behaviors among women by disseminating women's health knowledge. Improving users' continuous usage behavior and retention rates for the women'...