Factors influencing the continuance intention of the women's health WeChat public account: an integrated model of UTAUT2 and HBM
BackgroundWomen's health WeChat public accounts play a crucial role in enhancing health literacy and fostering the development of healthy behaviors among women by disseminating women's health knowledge. Improving users' continuous usage behavior and retention rates for the women'...
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Frontiers Media S.A.,
2024-06-01T00:00:00Z.
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