Factors influencing the continuance intention of the women's health WeChat public account: an integrated model of UTAUT2 and HBM

• Main Authors: Hewei Min (Author), Jiaheng Li (Author), Menglei Di (Author), Shuhong Huang (Author), Xinying Sun (Author), Tao Li (Author), Yibo Wu (Author)
• Format: Book
• Published: Frontiers Media S.A., 2024-06-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundWomen's health WeChat public accounts play a crucial role in enhancing health literacy and fostering the development of healthy behaviors among women by disseminating women's health knowledge. Improving users' continuous usage behavior and retention rates for the women'...