The Association between Marketing Mix and Decision Process for Choosing Outpatient Health Services

Abstract The hospital marketing mix is ​​a set of marketing tools used by hospitals in influencing and knowing the response of service buyers. Dr. Abdoer Rahem Situbondo Regional General Hospital experienced a decrease in the number of patient visits over the past three years from 2014 to 2016, resp...

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Main Authors: Dwiki Yessi Farantika (Author), Eri Witcahyo (Author), Sri Utami (Author)
Format: Book
Published: Universitas Negeri Semarang, 2019-01-01T00:00:00Z.
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3rd Floor Main Library

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