The Association between Marketing Mix and Decision Process for Choosing Outpatient Health Services
Abstract The hospital marketing mix is a set of marketing tools used by hospitals in influencing and knowing the response of service buyers. Dr. Abdoer Rahem Situbondo Regional General Hospital experienced a decrease in the number of patient visits over the past three years from 2014 to 2016, resp...
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Main Authors: | Dwiki Yessi Farantika (Author), Eri Witcahyo (Author), Sri Utami (Author) |
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Format: | Book |
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Universitas Negeri Semarang,
2019-01-01T00:00:00Z.
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