Can health promotion videos 'go viral'? A non-randomised, controlled, before-and-after pilot study to measure the spread and impact of local language mobile videos in Burkina Faso

• Main Authors: Tessa Swigart (Author), Jennifer Hollowell (Author), Pieter Remes (Author), Matthew Lavoie (Author), Joanna Murray (Author), Mireille Belem (Author), Rita Lamoukri (Author), Souleymane Salouka (Author), Kethakie Lamahewa (Author), Roy Head (Author)
• Format: Book
• Published: Taylor & Francis Group, 2019-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Background: Mobile phones present a new health communications opportunity but use of mobile videos warrants more exploration. Our study tested a new idea: to produce health promotion videos in languages for which films have never previously been produced to see if they were widely shared. Objective:...