An Exploration of Tennis Consumption Experiences by a Beginner Named 'Te-rin-e': The Desire for Self-Expression, Conflict with Mainstream Culture, and Knowledge-Based Consumption
PURPOSE This study focuses on the experiences of novice tennis enthusiasts in Korea, aligning with the rising popularity of tennis as a burgeoning cultural phenomenon. METHODS Employing an ethnographic approach, we included eight participants with <5 years of tennis, in addition to three auxiliar...
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| Main Authors: | , , |
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| Format: | Book |
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Korea Institute of Sport Science,
2023-09-01T00:00:00Z.
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