ParticipACTION: Awareness of the participACTION campaign among Canadian adults - Examining the knowledge gap hypothesis and a hierarchy-of-effects model

• Main Authors: Faulkner Guy EJ (Author), Bauman Adrian (Author), Tremblay Mark S (Author), Plotnikoff Ronald C (Author), Craig Cora (Author), Brawley Lawrence R (Author), Spence John C (Author), Chad Karen (Author), Clark Marianne I (Author)
• Format: Book
• Published: BMC, 2009-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

<p>Abstract</p> <p>Background</p> <p>ParticipACTION was a pervasive communication campaign that promoted physical activity in the Canadian population for three decades. According to McGuire's hierarchy-of-effects model (HOEM), this campaign should influence physica...