ParticipACTION: Awareness of the participACTION campaign among Canadian adults - Examining the knowledge gap hypothesis and a hierarchy-of-effects model

• Päätekijät: Faulkner Guy EJ (Tekijä), Bauman Adrian (Tekijä), Tremblay Mark S (Tekijä), Plotnikoff Ronald C (Tekijä), Craig Cora (Tekijä), Brawley Lawrence R (Tekijä), Spence John C (Tekijä), Chad Karen (Tekijä), Clark Marianne I (Tekijä)
• Aineistotyyppi: Kirja
• Julkaistu: BMC, 2009-12-01T00:00:00Z.
• Aiheet: article
• Linkit: Connect to this object online.

<p>Abstract</p> <p>Background</p> <p>ParticipACTION was a pervasive communication campaign that promoted physical activity in the Canadian population for three decades. According to McGuire's hierarchy-of-effects model (HOEM), this campaign should influence physica...