ParticipACTION: Awareness of the participACTION campaign among Canadian adults - Examining the knowledge gap hypothesis and a hierarchy-of-effects model
<p>Abstract</p> <p>Background</p> <p>ParticipACTION was a pervasive communication campaign that promoted physical activity in the Canadian population for three decades. According to McGuire's hierarchy-of-effects model (HOEM), this campaign should influence physica...
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Materyal Türü: | Kitap |
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BMC,
2009-12-01T00:00:00Z.
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A1234.567 |
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