International sport governing bodies as agents of diffusion-The case of World Athletics

The current paper conceptualizes international sport governing bodies (ISGBs) as "agents of diffusion," whose key strategic interest is in the broadest participation in their sports. Our research examines the impact of a specific diffusion strategy, adopted by World Athletics in 2008, whic...

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Egile Nagusiak: Mara Konjer (Egilea), Henk Erik Meier (Egilea), Jörg Krieger (Egilea)
Formatua: Liburua
Argitaratua: Frontiers Media S.A., 2022-11-01T00:00:00Z.
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