International sport governing bodies as agents of diffusion-The case of World Athletics
The current paper conceptualizes international sport governing bodies (ISGBs) as "agents of diffusion," whose key strategic interest is in the broadest participation in their sports. Our research examines the impact of a specific diffusion strategy, adopted by World Athletics in 2008, whic...
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| Main Authors: | , , |
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| Format: | Book |
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Frontiers Media S.A.,
2022-11-01T00:00:00Z.
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