Fan - the prosumer of the sports market on the example of Pogon Szczecin Sport Club supporters
<p><strong>Introduction. </strong>The relationship between sports fan and the favored organization is a unique type of the client-brand connection. The attitude of the fan towards beloved club is based on emotions. Supporters also have an extraordinary wide knowledge about the supp...
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| Format: | Book |
| Published: |
Nicolaus Copernicus University in Toruń,
2018-06-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |