Implementing Problem-Based Learning in Marketing Education: A Systematic Review and Analysis

The marketing industry is rapidly evolving, prompting educational programs to adapt and provide graduates with relevant skills and knowledge. This systematic literature review and bibliometric analysis (SLRBA) explores the incorporation of problem-based learning (PBL) in marketing education. PBL is...

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Prif Awduron: Albérico Travassos Rosário (Awdur), Joana Carmo Dias (Awdur)
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Cyhoeddwyd: MDPI AG, 2024-10-01T00:00:00Z.
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