Marketing rural hospitals

The word marketing if used in the context of rural hospitals raises many eyebrows. Business and corporate hospitals are comfortable with it, whereas in rural or mission setting, which is service-oriented, the word might even be considered "bad" word. However, marketing is essential for bot...

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Bibliographic Details
Main Author: Gnanaraj Jesudian (Author)
Format: Book
Published: Wolters Kluwer Medknow Publications, 2014-01-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available