Disease awareness campaigns in printed and online media in Latvia: cross-sectional study on consistency with WHO ethical criteria for medicinal drug promotion and European standards

• Main Authors: Teresa Leonardo Alves (Author), Elita Poplavska (Author), Signe Mezinska (Author), Ieva Salmane-Kulikovska (Author), Liga Andersone (Author), Aukje K. Mantel-Teeuwisse (Author), Barbara Mintzes (Author)
• Format: Book
• Published: BMC, 2018-11-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background European legislation prohibits direct-to-consumer advertising of prescription medicines, but allows drug manufacturers to provide information to the public on health and diseases. Our aim was to measure the frequency of disease awareness campaigns in Latvian media and assess thei...