Nigerian adolescents' exposure to fast food marketing via Instagram

Abstract Objectives To explore the promotion of fast food to lower-income adolescents on Instagram with the specific aims of (i) identifying the marketing strategies used by fast food brands on Instagram to promote fast food to Nigerian adolescents and (ii) examining the influence of these strategie...

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Bibliographic Details
Main Authors: Elijah Bankole (Author), Neil Harris (Author), Shannon Rutherford (Author), Nicola Wiseman (Author)
Format: Book
Published: BMC, 2024-09-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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