Implementation and Evaluation of a Social Media-Based Communication Strategy to Enhance Employee Engagement: Experiences From a Children's Hospital, Pakistan

• Main Authors: Muneera A. Rasheed (Author), Alma Arshad Hookmani (Author), Sana Waleed (Author), H. Sundus Fatima (Author), Soha Siddiqui (Author), Muhammad Khurram (Author), Babar S. Hasan (Author)
• Format: Book
• Published: Frontiers Media S.A., 2021-03-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Social media can complement organizational communication strategy which is integral to employee engagement. However, successful case studies which can allow replication are limited. The objective of the study is to describe the design, implementation, and evaluation of a social media-based communica...