Evaluation of a social marketing campaign for the early detection of oral potentially malignant disorders and oral cancer: Sri Lankan experience

• Main Authors: Hemantha Amarasinghe (Author), Saman Warnakulasuriya (Author), Newell W. Johnson (Author)
• 格式: 圖書
• 出版: Elsevier, 2021-04-01T00:00:00Z.
• 主題: article
• 在線閱讀: Connect to this object online.

Introduction: The present study evaluated a national social marketing campaign (SMC) conducted in 2008, with the ultimate aim of improving control of oral cancer in Sri Lanka. The approach was based on our published Risk Factor Model (RFM). Methods: Social marketing tools were developed to educate t...