The Construction of A Personal Brand Scale for Preschool Teachers

The purpose of this study is to construct a personal brand scale for preschool teachers. Based on the three dimensions ability, standard, and style, proposed by McNally and Speak (2002), a scale with good reliability and validity was established through standard procedures. Viewpoints of stakeholder...

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Bibliographic Details
Main Author: Yi-Lian Huang (Author)
Format: Book
Published: National Taipei University of Education, 2014-06-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
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