Content marketing: A new form of postmodern communication in tourism

• Yazar: Radenković-Šošić Bojana (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: University Educons, Faculty of Sports and Tourism, Novi Sad, 2013-01-01T00:00:00Z.
• Konular: article
• Online Erişim: Connect to this object online.

In the context of a changing marketing paradigm and the transition from the modern to the postmodern marketing concept, the communication between consumers and organizations has changed. With the development of interactive communication, the consumers are beginning to have a greater influence on the...