Integrating social media marketing and brand gestalt: An empirical analysis in educational institutions
This study endeavors to assess the effectiveness of Social Media Marketing (SMM) on the brand gestalt of educational institutions, with a specific focus on universities. In particular, the research aims to examine the impact of SMM on 4S dimensions of brand gestalt: story, sensescape, servicescape,...
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Lembaga Pendidikan Islam Ma'aarif NU Kabupaten Magetan,
2023-12-01T00:00:00Z.
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