Integrating social media marketing and brand gestalt: An empirical analysis in educational institutions

This study endeavors to assess the effectiveness of Social Media Marketing (SMM) on the brand gestalt of educational institutions, with a specific focus on universities. In particular, the research aims to examine the impact of SMM on 4S dimensions of brand gestalt: story, sensescape, servicescape,...

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Bibliographic Details
Main Authors: Lefrand S. Pasuhuk (Author), Deske Mandagi (Author)
Format: Book
Published: Lembaga Pendidikan Islam Ma'aarif NU Kabupaten Magetan, 2023-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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