The role of committee attitude on company's decision for sponsoring sports events

• Main Authors: Billy Castyana (Author), Zainudin Amali (Author), Mugiyo Hartono (Author), Agus Pujianto (Author), Tandiyo Rahayu (Author), Mohammad Arif Ali (Author), Gustiana Mega Anggita (Author)
• Format: Book
• Published: UIR Press, 2022-04-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Partnerships with companies or sponsorships cannot be separated in the implementation of sporting events; even sponsorship is a significant investment given by companies in the sports industry. However, every company has considerations before sponsoring a sporting event, one of the influencing facto...