Lifestyle Segmentation to Explain the Online Health Information-Seeking Behavior of Older Adults: Representative Telephone Survey

BackgroundAs a result of demographic changes, the number of people aged 60 years and older has been increasing steadily. Therefore, older adults have become more important as a target group for health communication efforts. Various studies show that online health information sources have gained impo...

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Main Authors: Weber, Winja (Author), Reinhardt, Anne (Author), Rossmann, Constanze (Author)
Format: Book
Published: JMIR Publications, 2020-06-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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