MARKETING STRATEGIES OF PHARMACEUTICAL ORGANIZATION

• Main Authors: N. M. Sergeeva (Author), E. V. Reprintseva (Author)
• פורמט: ספר
• יצא לאור: Volgograd State Medical University, Pyatigorsk Medical and Pharmaceutical Institute, 2015-11-01T00:00:00Z.
• נושאים: article
• גישה מקוונת: Connect to this object online.

Strategy of pharmaceutical goods (PG) promotion is a working out of methods of goods realization stimulation. To make PG promotion maximum effective, and to receive a sufficient result for pharmaceutical organization (PO) it is necessary to conduct marketing studies (MS), to work out a marketing pla...