Strengthening the Merci Mon Héros Campaign Through Adaptive Management: Application of Social Listening Methodology

• Glavni autori: Martha Silva (Autor), Jonathan Walker (Autor), Erin Portillo (Autor), Leanne Dougherty (Autor)
• Format: Knjiga
• Izdano: JMIR Publications, 2022-06-01T00:00:00Z.
• Teme: article
• Online pristup: Connect to this object online.

BackgroundBetween 2014 and 2018, the penetration of smartphones in sub-Saharan Africa increased from 10% to 30%, enabling increased access to the internet, Facebook, Twitter, Pinterest, and YouTube. These platforms engage users in multidirectional communication and provide public health programs wit...