Strengthening the Merci Mon Héros Campaign Through Adaptive Management: Application of Social Listening Methodology

BackgroundBetween 2014 and 2018, the penetration of smartphones in sub-Saharan Africa increased from 10% to 30%, enabling increased access to the internet, Facebook, Twitter, Pinterest, and YouTube. These platforms engage users in multidirectional communication and provide public health programs wit...

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Bibliographic Details
Main Authors: Martha Silva (Author), Jonathan Walker (Author), Erin Portillo (Author), Leanne Dougherty (Author)
Format: Book
Published: JMIR Publications, 2022-06-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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