Strengthening the Merci Mon Héros Campaign Through Adaptive Management: Application of Social Listening Methodology

• Main Authors: Martha Silva (Author), Jonathan Walker (Author), Erin Portillo (Author), Leanne Dougherty (Author)
• Formato: Livro
• Publicado em: JMIR Publications, 2022-06-01T00:00:00Z.
• Assuntos: article
• Acesso em linha: Connect to this object online.

BackgroundBetween 2014 and 2018, the penetration of smartphones in sub-Saharan Africa increased from 10% to 30%, enabling increased access to the internet, Facebook, Twitter, Pinterest, and YouTube. These platforms engage users in multidirectional communication and provide public health programs wit...