Strengthening the Merci Mon Héros Campaign Through Adaptive Management: Application of Social Listening Methodology

• Asıl Yazarlar: Martha Silva (Yazar), Jonathan Walker (Yazar), Erin Portillo (Yazar), Leanne Dougherty (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: JMIR Publications, 2022-06-01T00:00:00Z.
• Konular: article
• Online Erişim: Connect to this object online.

BackgroundBetween 2014 and 2018, the penetration of smartphones in sub-Saharan Africa increased from 10% to 30%, enabling increased access to the internet, Facebook, Twitter, Pinterest, and YouTube. These platforms engage users in multidirectional communication and provide public health programs wit...