Strengthening the Merci Mon Héros Campaign Through Adaptive Management: Application of Social Listening Methodology
BackgroundBetween 2014 and 2018, the penetration of smartphones in sub-Saharan Africa increased from 10% to 30%, enabling increased access to the internet, Facebook, Twitter, Pinterest, and YouTube. These platforms engage users in multidirectional communication and provide public health programs wit...
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JMIR Publications,
2022-06-01T00:00:00Z.
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