Assessing User Retention of a Mobile App: Survival Analysis

• Main Authors: Lin, Yu-Hsuan (Author), Chen, Si-Yu (Author), Lin, Pei-Hsuan (Author), Tai, An-Shun (Author), Pan, Yuan-Chien (Author), Hsieh, Chang-En (Author), Lin, Sheng-Hsuan (Author)
• Format: Book
• Published: JMIR Publications, 2020-11-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundA mobile app generates passive data, such as GPS data traces, without any direct involvement from the user. These passive data have transformed the manner of traditional assessments that require active participation from the user. Passive data collection is one of the most important core t...