Factors Influencing User Engagement of Health Information Disseminated by Chinese Provincial Centers for Disease Control and Prevention on WeChat: Observational Study

• Main Authors: Zhang, Yan (Author), Xia, Tingsong (Author), Huang, Lingfeng (Author), Yin, Mingjuan (Author), Sun, Mingwei (Author), Huang, Jingxiao (Author), Ni, Yu (Author), Ni, Jindong (Author)
• Format: Book
• Published: JMIR Publications, 2019-06-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundSocial media is currently becoming a new channel for information acquisition and exchange. In China, with the growing popularity of WeChat and WeChat official accounts (WOAs), health promotion agencies have an opportunity to use them for successful information distribution and diffusion on...