MARKETING SUPPORT FOR ANTI-CRISIS MANAGEMENT OF AN AGRICULTURAL ENTERPRISE

• Main Authors: Mariia Bahorka (Author), Liudmila Kvasova (Author), Yuliia Yakubenko (Author)
• פורמט: ספר
• יצא לאור: Izdevnieciba "Baltija Publishing", 2023-05-01T00:00:00Z.
• נושאים: article
• גישה מקוונת: Connect to this object online.

The purpose of the article is to study the theoretical approaches of anti-crisis management, to generalise the causes of crisis phenomena of agricultural enterprises, to determine the main components of marketing support in the anti-crisis management system to optimise the "producer-market-cons...