MARKETING SUPPORT FOR ANTI-CRISIS MANAGEMENT OF AN AGRICULTURAL ENTERPRISE

The purpose of the article is to study the theoretical approaches of anti-crisis management, to generalise the causes of crisis phenomena of agricultural enterprises, to determine the main components of marketing support in the anti-crisis management system to optimise the "producer-market-cons...

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Bibliographic Details
Main Authors: Mariia Bahorka (Author), Liudmila Kvasova (Author), Yuliia Yakubenko (Author)
Format: Book
Published: Izdevnieciba "Baltija Publishing", 2023-05-01T00:00:00Z.
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3rd Floor Main Library

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